The name's Boobs. James Boobs.
Mr. Bond's mission for the 100th Anniversary of International Women's Day: to take on gender inequality. In a video put out by EQUALS, Bond's boss "M" spits out shocking- but all to real- stats about women in society while a drag-clad Daniel Craig stares down the camera. Among the stats highlighted- 30,000 women lose their jobs due to pregnancy every year and every week two women in the UK are killed by a current or former partner.
Thanks Mr. Bond. As much as I hate to be thought of as a damsel in distress, I appreciate the 007 powered boost.
More information about the campaign can be found at weareequals.org.